Referenzen

Astra Zeneca

Vice President IS/IT, Mr Poul Madsen: "Creating value for our customers depends on good research, sales, and marketing data. That’s exactly what we get with the CDM System. Without it, valuable information would be lost.

The CDM System manages all our customer segments, telling us who should receive what. For instance, we know a heart surgeon is not too interested in information about products for respiratory diseases".

Lundbeck Pharma

The well-known pharmaceutical company, Lundbeck Pharma A/S, goes live with a hosted version of the ground-breaking CDM Optimize Pharma system built on Microsoft Dynamics CRM 4.0.

The launch was kicked off with two educational sessions for the employees. Accordingly, the solution is now actively supporting the Lundbeck sales representatives and back office employees in their effort to create awareness of Lundbeck and its products among Danish physicians.

Moreover, as a result of the success with implementing the system in Denmark, CDM Optimize Pharma is also to be implemented at Lundbeck in Iceland.

Merck & Co., Dänemark

MSD Denmark works in sales and marketing of prescription drugs for treatment of a number of diseases. Marketing Support Manager Mrs. Pernille Slott Fredslund is responsible for keeping track of everything in connection with the many events arranged by MSD:

"Earlier, we managed everything with Excel and Word. Today, we use the CDM Medical Event system. That saves time and gives us a much more detailed view of the events. Now, we know at all times how far we have come with the planning, and when anything was last adjusted in the agenda. That is crucial when you want to handle your events professionally".